Rank in the Google Map Pack for "car dealerships near me", "used cars [city]", and every local search your buyers use before visiting your lot.
The Foundation
Google's local algorithm is built on three pillars. Every tactic we run feeds one or more of these signals.
Google favours businesses physically closer to the searcher. For dealerships, this means your location relative to the buyer's GPS or IP location. You can't change your address — but you can dominate the signals that matter in your actual service radius.
How well does your GBP and website match the search query? Dealerships that list every make they carry, populate every service, and publish vehicle-specific content rank for more relevant searches.
How well-known is your business online? Reviews, citations, links from local media, and overall brand mention volume all feed Google's prominence score. This is the signal you build over months.
GBP Optimisation
A dealership GBP is not a standard business listing. It has department listings, vehicle inventory integration, and dozens of fields most dealers never fill in. We manage every element to maximise your relevance and prominence scores.
See What We AuditCitation Building
Citations — mentions of your dealership's name, address, and phone number across the web — are a core prominence signal. For dealerships, the most valuable citations come from automotive-specific directories, not just general business directories.
We build and audit citations across 50+ automotive and general directories, ensuring perfect NAP consistency everywhere your dealership appears online.
Review Strategy
Car buyers read an average of 13 reviews before visiting a dealership. But beyond conversion, reviews directly feed your Google prominence score. We set up a post-purchase review request system via text and email — generating consistent review velocity without risking policy violations.
Reviews read by car buyers before visiting a dealership
Minimum rating needed to not lose buyers to competitors
Review velocity target for meaningful prominence gains
Local Content
Location-specific and vehicle-specific pages capture buyers searching for exactly what you sell, in your city.
FAQ
We'll audit your GBP, citation profile, review velocity, and local content — and give you a prioritised plan to reach the Map Pack for your most valuable searches.