We help auto dealerships rank for new and used inventory searches, dominate fixed ops keywords, and maximize Google Business Profile visibility — more walk-ins, more test drives, more deals closed.
Auto dealership clients across Canada
From independent used lots to multi-brand auto groups
Average VDP traffic increase for dealer clients
More vehicle detail page views from in-market buyers
More service department calls from organic search
Fixed ops SEO filling service bays with recurring revenue
Why It Matters
The car buying journey starts online — 95% of buyers research vehicles on the web before stepping foot in a showroom. They search for specific makes, models, years, and trims in their city. If your VDPs and inventory pages aren't ranking for those searches, you're invisible to buyers who are ready to purchase.
Automotive SEO requires a level of complexity that generic SEO agencies don't understand — daily inventory changes, VDP structured data, fixed ops keyword mapping, GBP department management, and competing against OEM sites and marketplace giants like AutoTrader. Dealerships need an automotive SEO specialist, not a generalist.
A buyer searching '2024 Honda Civic for sale Mississauga' is in-market and ready to act. Ranking for those exact searches puts your inventory in front of buyers at the moment of decision.
Service and parts generate 50%+ of gross profit. Fixed ops SEO — ranking for oil changes, tire service, and brand-specific maintenance — drives recurring revenue year-round.
Most car searches trigger a Maps result. Dealerships ranked in the top 3 local positions capture a disproportionate share of calls, directions, and website visits.
Car buyers read 13+ reviews before visiting a dealership. A strong review profile on Google, DealerRater, and Cars.com is the difference between a visit and a pass.
What We Do
Every element of a winning dealership SEO strategy — done for you, not just advised.
Rank for Every Vehicle You Sell
Vehicle Detail Pages (VDPs) are the most trafficked pages on dealer websites — and most are terrible at SEO. We optimize your VDPs and inventory pages for make/model/year/trim/city searches so buyers find your specific inventory when they're ready to purchase.
Fill Your Service Bays Year-Round
Service and parts generate 50%+ of dealership gross profit — but most dealers ignore service SEO. We rank your service department for high-value searches: 'oil change [brand] [city]', '[brand] brake service near me', 'certified pre-owned inspection'. Full service bays, recurring revenue.
Dominate Local Auto Searches
Auto dealership GBPs are complex — multiple departments, inventory, service hours, and review management. We fully manage your dealership's GBP, optimize all department listings, post weekly inventory updates, and manage your reputation across Google and DealerRater.
Turn Site Visitors Into Floor Traffic
From homepage to trade-in pages, we optimize every element of your dealer website — title tags, schema markup, page speed, mobile experience, and conversion paths. More time-on-site means more appointment bookings and phone calls to your sales desk.
Protect and Build Your Dealer Brand
Car buyers read an average of 13+ reviews before visiting a dealership. We monitor and manage your reputation on Google, DealerRater, Cars.com, and AutoTrader, set up review request systems post-purchase, and respond professionally to all feedback.
Capture In-Market Car Buyers
Google Ads for dealerships requires deep automotive expertise — make/model campaigns, competitive brand bidding, dynamic inventory ads, and fixed ops campaigns. We build and manage automotive PPC that complements your SEO and maximizes your total search presence.
Dealer Types We Serve
From franchise new car dealers to independent used lots — we have a strategy for your dealership.
Getting Started
Analyse your inventory SEO, GBP completeness, fixed ops rankings, and competitor gap across your market.
A plan covering VDP optimization, service department SEO, GBP management, and paid search to maximize your total search visibility.
Ongoing execution with monthly reporting on VDP traffic, service appointment leads, call volume, and SEO ROI.
Why Choose Us
Dealer Clients
VDP Traffic Increase
More Service Calls
Automotive Certified
We track VDP traffic, service appointment leads, Maps calls, inventory page rankings, and ROI — not just generic organic traffic.
Month-to-month only. We keep your business with results, not contractual lock-in.
Your website, your Google accounts, your rankings. We never hold your data hostage.
We understand the dealer ecosystem — DMS integrations, OEM compliance, VDP structure, fixed ops marketing, and how car buyers search at every stage.
No black-hat shortcuts. Every tactic we use follows Google guidelines and builds lasting, penalty-proof rankings for your dealership.
We run both channels together, coordinating keyword targeting so your paid and organic presence work in harmony — no wasted overlap, maximum coverage.
Common Questions
Automotive SEO is uniquely complex. Inventory changes daily (requiring dynamic optimization), VDP pages need structured data for vehicles, fixed ops and new/used car searches have completely different intents, and dealerships compete against massive OEM and marketplace websites like AutoTrader and Cars.com. It requires specialized automotive SEO expertise.
Get Started
Tell us about your dealership and we'll audit your inventory SEO, GBP completeness, fixed ops rankings, and competitor gap — then walk you through a custom strategy to drive more showroom traffic and service appointments.
No commitment · Response in 1 business day