An independent used car dealership in Mississauga was entirely dependent on AutoTrader and walk-in traffic. We changed that — permanently.
This independent used car dealership had approximately 80 units in inventory at any given time. They had no website that ranked for anything. Their Google Business Profile existed but was incomplete — a handful of photos, no reviews, and buried on page 4 for local searches.
All of their leads came from two sources: AutoTrader listings (~$180 per lead after ad costs) and word-of-mouth walk-ins. Every month, they wrote a large cheque to AutoTrader. The moment they stopped paying, the leads stopped.
Franchise competitors — Ford dealers, Honda dealers — dominated the Google Map Pack for every relevant local search. Getting in front of the right buyer at the right moment was nearly impossible without paying for it.
Completed every field, added 60+ photos (exterior, inventory, team), set up service categories, Q&A, and attributes. Moved the profile from ~45% complete to 100%.
Built individual SEO pages for high-demand vehicle types and trims (e.g., "Used Honda CR-V under $25,000 Mississauga"). Each page targets transactional, bottom-of-funnel searches.
Created geo-targeted pages for Brampton, Etobicoke, Burlington, Oakville, Vaughan, and 7 other nearby cities — capturing searches from buyers who travel for the right vehicle.
Implemented a post-sale SMS review request sequence. Grew from 6 reviews to 89 reviews in 5 months, improving the star rating and Map Pack trust signals dramatically.
Secured editorial placements and citations on regional automotive directories and local business publications to build domain authority in the automotive niche.
Organic search permanently reduces dependency on expensive third-party listing platforms.
AutoTrader, Cars.com, and similar platforms charge you every month. The moment you stop paying, your leads disappear. Organic SEO is an asset — it compounds over time and the leads it produces don't stop when the invoice goes unpaid.
We audit your current SEO presence and show you exactly what it would take to rank organically. Free, no commitment.