A Toronto dental practice had been running Google Ads for 8 months with no conversion tracking. They had no idea what was working. We rebuilt everything — and finally gave them numbers.
This 3-dentist practice in Toronto had been paying a previous agency $3,200/month to run Google Ads for 8 months straight. The agency sent monthly PDF reports showing impressions and clicks — but had never set up a single conversion event.
No call tracking. No form submission tracking. No imported conversions into Google Ads. Every single dollar was being spent on autopilot, optimizing for clicks with no signal about which clicks actually booked appointments.
The practice was paying for everything — veterinary searches, dental school homework queries, research searches — because no negative keywords had ever been added. Their campaigns looked healthy on paper (lots of clicks!) but the leads weren't materializing at the rate their budget should have been producing.
Implemented proper call tracking (Google forwarding numbers), form submission tracking via Google Tag Manager, and imported conversions into Google Ads. For the first time, the practice could see which clicks turned into booked appointments.
Split campaigns into distinct ad groups: dental implants, Invisalign, emergency dental, and general/checkup. Each service got its own budget allocation, keyword lists, and bidding strategy — instead of all services competing in one jumbled campaign.
Audited 8 months of search term reports. Found and excluded 340+ irrelevant search terms (veterinary searches, DIY searches, competitor brand terms, medical terms unrelated to dental). Immediately stopped burning budget on clicks that could never convert.
Set ads to run only during hours when phones are answered (Mon–Fri 8am–6pm, Sat 9am–2pm). Eliminated spend on after-hours clicks where potential patients couldn't reach anyone and didn't leave a message.
Built separate landing pages for implants, Invisalign, and emergency dental — each with a single CTA, patient trust signals, and a fast-loading mobile layout. Previously all ads pointed to the homepage.
Google Ads without conversion tracking is spending blindly — measurement is the first step, not an afterthought.
You cannot optimize what you cannot measure. Before changing a single keyword or ad copy, the first thing we do is make sure every valuable action — a call, a form fill, a booking — is tracked. Only then can you make decisions that actually improve results.
We'll audit your Google Ads account for free — check conversion tracking, keyword quality, and wasted spend — and show you exactly what to fix.