A 2-person HVAC contractor in Mississauga wasn't showing on Google at all. Their competitor owned every relevant search. We fixed that — without a single dollar in ads.
This HVAC contractor had been operating in Mississauga for several years and was generating around $2M in annual revenue — almost entirely from word of mouth and repeat customers. But on Google, they simply didn't exist.
Search "AC repair Mississauga" or "furnace tune-up Brampton" and a competitor showed up in every result. The 3-Pack, the organic results, the local ads — all captured by one established competitor and a couple of larger regional chains.
HVAC work is intensely seasonal. A homeowner whose AC breaks during a July heatwave will call the first result they see. Being absent from that moment means losing the job to whoever showed up. For a company with a 2-person team and no sales department, consistent inbound calls were existential.
Completed the Google Business Profile from scratch — business description, service categories, service areas, hours, attributes, and Q&A. Previous profile was missing over half of available fields.
Audited all directory listings across Google, Yelp, HomeStars, BBB, and 30+ local directories. Found 37 inconsistent Name/Address/Phone variations and corrected every one.
Built individual, keyword-optimized landing pages for each core service area — targeting both summer AC and winter heating search terms in each city.
Optimized for high-intent emergency search terms ("AC broken same day repair Mississauga", "emergency furnace repair Brampton") — the highest-converting searches in the HVAC category.
Set up an automated SMS message sent to every customer within 2 hours of job completion, linking directly to the Google review page. Simple, non-pushy, and remarkably effective.
Local SEO produces compounding returns — results get better over time without proportional cost increases.
Google Ads costs the same (or more) every month. Local SEO improves month-over-month as your profile authority builds. After 6 months, this client's cost per call from Google was effectively $0 — because the investment was already made.
We'll audit your Google Business Profile and local presence for free — and tell you exactly what it would take to rank above your competitors.