A home improvement e-commerce business was leaving money on the table every single day with a 0.8% conversion rate and a 4.2-second load time. A mobile-first redesign changed everything — without touching the ad budget.
This home improvement e-commerce brand was doing around $800K in annual revenue when we started. Their traffic was healthy — a solid mix of organic, paid, and direct. The problem wasn't getting people to the site. The problem was what happened when they got there.
The site was built 5 years prior and hadn't been meaningfully updated. It scored a 34 on Google's Lighthouse performance test. The LCP (the time before the main content is visible) was 4.2 seconds. On mobile — which accounted for 68% of their traffic — the conversion rate was 0.4%. The navigation had 3 levels of dropdowns and 80+ options visible on the homepage.
The business owner knew the site wasn't great. What they didn't realize was how much it was costing them. We ran the math: if their conversion rate had been industry average (1.5–2%) on the same traffic, they'd be making $200K–$400K more per year. The site wasn't a cosmetic problem — it was a revenue problem.
Rebuilt the site from the ground up. The old site was on a slow shared host with a page builder that added enormous overhead. The new build prioritized performance as a primary design constraint, not an afterthought.
The old site was built for desktop and adapted to mobile. The new site was designed for a 375px screen first. Product pages, checkout flow, and navigation were all designed for a thumb — not a cursor.
Moved star ratings, review counts, and key trust badges (free shipping threshold, return policy, secure checkout) to visible positions before the scroll. Rewrote CTAs from vague to specific and action-oriented.
Image compression and modern formats (WebP), lazy loading, font subsetting, third-party script management, and server-side caching. Took the Lighthouse performance score from 34 to 91.
Collapsed a 5-step checkout into a 2-step flow (address + payment on one page, review + confirm on another). Removed account creation as a required step. Added progress indicators and autofill support.
Implemented a 3-email abandoned cart sequence: 1 hour, 24 hours, and 72 hours post-abandonment. Each email was product-specific, not generic. Recovered approximately 9% of abandoned carts in the first 90 days.
Conversion rate improvement on existing traffic is often worth more than spending more on ads to drive new traffic.
Doubling your ad spend to get more traffic is expensive and uncertain. Improving your conversion rate from 0.8% to 1.6% doubles your revenue from the same traffic you already have. The website is the multiplier on everything else you spend on marketing — and it's often the last thing businesses invest in.
We'll review your site's conversion rate, speed, and mobile experience — then show you exactly how much revenue you're leaving on the table.