Search campaigns, Vehicle Listing Ads, and display retargeting that put your inventory in front of in-market buyers the moment they search.
Campaign Management
End-to-end Google Ads management — every format, every optimization lever, every conversion tracked.
Keyword-targeted search campaigns built around your exact inventory, brands, and service offerings. We structure campaigns by make, model, and intent (new vs. used vs. service) so every dollar reaches a buyer searching for exactly what you sell. Includes ad copy testing, negative keyword management, and bid strategy optimization.
Vehicle Listing Ads show your actual inventory — with photo, price, mileage, and dealership name — directly in Google search results. We set up and maintain your Google Vehicle Ads feed, optimize vehicle attributes for Quality Score, and manage bids to keep your cost-per-lead competitive.
Google's Performance Max campaigns use AI to serve your ads across Search, Display, YouTube, Gmail, and Maps simultaneously. We configure asset groups around your inventory and dealership, set audience signals based on in-market car buyers, and optimize for conversions — not just clicks.
Most car buyers visit a dealership website 3–5 times before contacting. We retarget VDP viewers, homepage visitors, and form abandoners across Google's Display Network with tailored creatives — keeping your inventory top-of-mind through the entire research-to-purchase cycle.
You can't optimize what you can't measure. We implement granular conversion tracking for form submissions, phone calls, chat initiations, and direction requests. Call tracking with dynamic number insertion attributes every call to the exact ad, keyword, and campaign that drove it.
Dealership-specific reporting every month: cost per lead by campaign, Vehicle Listing Ad impressions vs. clicks vs. VDP visits, call volume, top-performing keywords, and ROI benchmarking. No agency-speak — clear numbers you can take to a management meeting.
Our Advantage
Automotive Google Ads managed by specialists — not handed off to a junior account manager.
We're not a generalist PPC agency that occasionally handles dealerships. Automotive paid search is our speciality — we understand the make/model campaign structure, competitive brand bidding considerations, OEM co-op compliance, and the seasonal patterns that define the Canadian car market.
We set CPL targets at onboarding and report against them every month. If cost per lead rises above your threshold, we adjust — bids, match types, negatives, ad copy, landing pages. You'll always know your exact acquisition cost.
Vehicle Listing Ads require a live, accurate inventory feed. We set up, connect, and maintain your vehicle feed — including troubleshooting disapprovals, updating attributes, and ensuring every vehicle in your DMS is eligible to serve as an ad.
Month-to-month agreements only. We earn your business with performance — not lock-in clauses. Transparent reporting, clear ownership of your Google Ads account, and the freedom to walk away if results don't meet expectations.
Typical CPL (Used Cars)
Feed Management Included
To Full Campaign Launch
Account Ownership Yours
Common Questions
Start Today
We'll audit your current Google Ads account (or build one from scratch), map out a Vehicle Listing Ads strategy, and provide a custom proposal — no commitment required.