Question 1

What is AI visibility (GEO)?

Accepted Answer

AI visibility — sometimes called Generative Engine Optimization (GEO) — is how likely your business is to be surfaced or recommended by AI tools like ChatGPT, Google AI Overviews and Perplexity. It builds on traditional SEO but emphasizes entity clarity, structured data, reviews and third-party mentions.

Question 2

How is this score calculated?

Accepted Answer

You tick the signals your business currently has. Each signal carries a weight based on how much it influences AI retrieval and recommendation. The tool sums your weighted signals into a 0–100 score and shows which AI channels you are strongest and weakest for. It is a directional self-assessment, not a live crawl.

Question 3

How do I get my business to appear in ChatGPT and AI Overviews?

Accepted Answer

Make your entity unmistakable: a detailed About page, consistent NAP across directories, schema markup, FAQ-style content, a strong review profile, and mentions on reputable third-party sites. AI tools favour businesses with clear, corroborated information.

Question 4

Is AI visibility different from normal SEO?

Accepted Answer

It overlaps heavily but shifts emphasis. Classic SEO targets ranking a page for a query; AI visibility targets being cited or recommended inside a generated answer. Structured data, clear entities, FAQs and off-site corroboration matter more in the AI context.

Question 5

Do reviews really affect AI recommendations?

Accepted Answer

Yes, especially for local recommendations. AI assistants frequently pull from Google Business Profile data, where review count and rating act as trust signals when deciding which businesses to suggest.

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