Find out exactly how much revenue your Google Business Profile and Map Pack rankings could generate. Enter your local search metrics and see your monthly ROI, cost per lead, and annual revenue projection — live, no email required.
Results update live as you type
% of searchers who click to your profile or website. Top Map Pack listings average 8–12%.
% of clicks that call, book, or submit a form. High-intent local traffic: 10–20%.
% of leads your sales process converts into paying customers.
All figures in CAD. Defaults based on Canadian local SEO benchmarks for service businesses.
At your current numbers, local SEO generates $13,440 per month for a $1,000 investment — a cost per lead of $20.83. Improving your Google review count and GBP completeness is typically the fastest way to lift your CTR and grow these numbers.
This calculator models the full lead funnel for local search — from initial impressions in the Google Map Pack all the way to closed customers and revenue. Enter your numbers (or use the defaults based on Canadian local SEO benchmarks) and the results update instantly.
The calculator shows you monthly and annual revenue projections, your cost per lead, and your overall local SEO ROI percentage so you can decide whether to scale or reallocate your budget.
The calculator runs a simple funnel model to turn Map Pack impressions into revenue:
Unlike paid search, where costs scale linearly with clicks, local SEO costs are largely fixed monthly retainers. This means your ROI percentage improves automatically as your rankings improve and impression volumes grow — making local SEO one of the highest-ROI channels for local service businesses over a 12–24 month horizon.
Let's walk through a real example for a Mississauga dental clinic that appears in the Map Pack for queries like "dentist near me" and "family dentist Mississauga":
Compare that cost per lead to Google Ads, where dental keywords in the GTA often run $15–$40 per click before any lead rate is applied. Local SEO becomes increasingly cost-efficient the longer it compounds.
Because local SEO costs are largely fixed, ROI benchmarks vary widely depending on industry ticket size and funnel efficiency. Here are typical ranges for common local service industries in Canada:
A profitable local SEO campaign shows a positive ROI (above 0%) from month one in best-case scenarios, but realistically ROI turns positive at 3–6 months and continues growing as rankings compound. Any ROI above 100% means you're doubling your investment — anything above 300% is exceptional.
There are two levers: reduce your cost per customer acquisition (improve funnel efficiency) or increase revenue per customer (improve offer or retention). Here's how to pull each one:
Most local businesses start seeing meaningful results within 3–6 months of consistent local SEO work, with full ROI typically realized at the 6–12 month mark. Google Business Profile optimizations (photos, posts, Q&A, review responses) can move the needle in as little as 4–8 weeks. Citation building and on-page optimizations tend to compound over 3–6 months. Because local SEO results compound over time and the traffic is essentially "free" once rankings are established, the long-term ROI almost always outperforms paid ads for local service businesses.
We help local businesses across Canada get found in local search and the Google Map Pack through expert local SEO and Google Business Profile management. Book a free audit and we'll show you exactly what it would take to reach the top 3.