Website Redesign Cost Calculator

Fill in the fields on the left and your estimated project cost range updates instantly on the right — no email required. Here's what each input controls:

• Number of Pages — count each unique page template (Home, About, Services, Contact, etc.). If you have 10 similar service pages, count them all; each one adds design and development time.
• Site Type — a Brochure / Small Business site has minimal functionality; a Business + Lead Gen site adds forms, landing pages, and conversion elements; E-commerce needs a full product catalogue and checkout; and a Custom Web App requires bespoke functionality.
• Platform — WordPress is the most widely-supported and typically most affordable to maintain long-term. Shopify suits product-focused stores. Webflow is popular for design-heavy projects. Custom code has the highest build cost but no platform dependency.
• Design Quality — Template-based uses pre-built themes with light customization. Semi-custom adapts a theme significantly to your brand. Fully Custom means every element is designed from scratch.
• Add-on Features — toggle any features your project needs. Each adds a flat fee reflecting the typical labour involved.

The result shows a realistic low-to-high range. Actual quotes may vary based on your specific scope, content complexity, and the agency or freelancer you work with.

Understanding where your budget goes helps you make smarter decisions. Here are the main cost drivers in any website project:

• Strategy & Discovery — sitemap planning, competitive analysis, and conversion goal-setting. Often bundled into the project fee but critical to ROI.
• Design — wireframes, visual design, brand alignment, mobile responsiveness. Fully custom design costs 50–100% more than a template-based approach but produces a far more differentiated result.
• Development — building the design in your chosen platform. WordPress development (PHP, Gutenberg, ACF, WooCommerce) is widely available; custom-coded sites (React, Next.js, etc.) cost more and have fewer available developers.
• Content — if you supply your own copy and images, you save $800–$2,000+. Professional copywriting improves SEO and conversion but adds time and cost.
• SEO & Speed — a well-built site passes Core Web Vitals (LCP under 2.5s, CLS under 0.1), uses clean heading structure, and ships with proper meta tags. Speed optimization — image compression, caching, server-side rendering, CDN setup — is often an add-on but pays dividends in both rankings and conversion rate.
• Integrations — booking systems, CRMs, payment gateways, multilingual plugins, and custom forms all add scope and cost.
• Launch & QA — cross-browser testing, staging-to-live migration, DNS changes, and redirect mapping are essential but sometimes overlooked in cheap quotes.

Monthly maintenance costs (hosting, updates, security, backups) are separate from the build cost and should be budgeted from day one.

Let's say a Mississauga plumbing company wants a new lead-generation website on WordPress with a semi-custom design, 12 pages, SEO setup, and a booking/contact form:

• Site type base (Business + Lead Gen): $3,000
• Pages: 12 × $180 = $2,160
• Subtotal before multipliers: $5,160
• Platform multiplier (WordPress × 1.0): $5,160
• Design multiplier (Semi-custom × 1.0): $5,160
• Add-ons: SEO Setup ($700) + Booking/Forms ($500) = $1,200
• Mid-point estimate: $6,360
• Realistic range: $5,406 – $7,950
• Ongoing maintenance: $149/mo

This range reflects what a professional agency or experienced freelancer in the GTA would charge. Offshore quotes may be lower but often lack the local knowledge, SEO understanding, and post-launch support that Canadian businesses need.

The right website budget depends on what your site needs to do and what a customer is worth to your business. Here are rough Canadian benchmarks:

• $1,500 – $3,000 — Basic brochure site on a template (WordPress or Webflow). Fine for service providers who just need an online presence with contact details.
• $3,000 – $7,000 — Semi-custom lead-generation site on WordPress. Ideal for local service businesses in the GTA — tradespeople, clinics, real estate agents, consultants — where each new customer is worth hundreds or thousands of dollars.
• $6,000 – $15,000 — E-commerce or feature-rich business site. Appropriate for product sellers, larger service companies, or brands that need a distinctive online experience.
• $15,000+ — Custom web applications, marketplaces, or enterprise sites with complex integrations and bespoke functionality.

A good rule of thumb: if a new client is worth $2,000–$5,000 to your business, a $5,000–$8,000 website that generates even two or three new clients per month pays back its build cost within weeks.

Also budget for ongoing maintenance. A WordPress site without regular updates, security scans, and performance monitoring is a liability. Expect $89–$249/month for a professionally managed plan.

• Start with an SEO audit. Before touching the design, understand which pages already rank and drive traffic. Preserve those URLs and build on what's working rather than starting from zero.
• Prioritize Core Web Vitals. Google's page experience signals (LCP, CLS, FID/INP) directly affect rankings. Insist that your developer targets a 90+ PageSpeed score and passes the Core Web Vitals assessment from day one, not as an afterthought.
• Write conversion-first copy. The most beautiful design won't generate leads if the copy doesn't speak to your customer's problem and your unique solution. Professional copywriting typically delivers the highest ROI of any add-on.
• Choose WordPress for long-term flexibility. WordPress powers over 43% of the web for good reason — massive plugin ecosystem, thousands of available developers, and full ownership of your content. Avoid proprietary builders that lock you into their platform fees.
• Plan your redirects before launch. If you're changing URL structures, map every old URL to its new equivalent and implement 301 redirects. Missing redirects cause ranking drops that can take months to recover from.
• Budget for maintenance from day one. A WordPress site needs monthly plugin/theme updates, security monitoring, daily backups, and periodic performance checks. Without this, technical debt accumulates fast.