More qualified leads. Lower cost per lead. Full attribution so you know exactly which channel drove each sale.
The Channels
Each channel serves a different buyer stage. We run them in coordination — not in isolation.
Leads That Cost Nothing Per Click
Vehicle-specific pages, service department content, and local SEO that rank your dealership for high-intent searches. Once you rank, every click is free. Organic leads typically convert at 3-5× higher than paid leads because buyers arrive pre-educated.
Capture In-Market Buyers Now
Vehicle Listing Ads, Search campaigns for make/model/city terms, and Performance Max for inventory. Google Ads reaches buyers actively searching — the highest purchase intent of any paid channel.
Discovery and Retargeting
Facebook Ads reach buyers who haven't started searching yet. Marketplace reaches buyers actively browsing inventory. Combined, they cover the full middle of the funnel and keep your brand top-of-mind through the long automotive purchase cycle.
Free Leads From Facebook Marketplace
Organic Facebook Marketplace listings generate Messenger leads at effectively zero cost-per-lead (assuming automated posting). For used-car lots especially, Marketplace is often the highest-volume lead source.
Attribution
Most dealerships are flying blind — they know they got a lead, but not which ad, which keyword, or which channel drove it. That makes it impossible to make rational budget decisions.
We implement full-funnel tracking: UTM parameters on every campaign, GA4 conversion events, channel-specific call tracking numbers, and Meta Pixel events for Messenger leads. You see cost per lead, per channel, per campaign — every month.
Benchmarks
| Market | Blended CPL Target |
|---|---|
| Small market (under 100K population) | $25–$55 |
| Mid-market (100K–500K) | $40–$80 |
| Large urban (GTA, Vancouver, Calgary) | $60–$120 |
CPL benchmarks based on a balanced multi-channel strategy including organic, paid search, and social. Pure paid-only strategies will run higher.
Deliverables
FAQ
We'll audit your current lead sources, identify the channels you're underfunding, and build a prioritised roadmap to get more qualified buyers into your pipeline.