Enter your ad spend with either clicks and conversion rate, or conversions directly. Instantly see your cost per conversion, revenue, profit, ROI, and ROAS — no email required.
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The formula: Cost Per Conversion = Total Spend ÷ Conversions. All figures are estimates for planning purposes.
ROAS
5.00×
Profit Margin
80.00%
Revenue, profit, ROI, and ROAS require an average value per conversion.
A ROAS above 1× means revenue exceeds ad spend before other costs.
Lowering cost per conversion lifts profit even when spend stays the same.
Cost per conversion is the truest measure of paid-media efficiency. Here's what it means and how to improve it.
Cost per conversion is the average spend to earn one tracked action — a sale, lead, or sign-up. Unlike cost per click, it reflects whether traffic actually does what you want.
CPC is cost per click, CPL is cost per lead, and CPA (cost per acquisition) is cost per customer. Cost per conversion can mean any of the action-based ones depending on your goal.
Raise conversion rate with better targeting, copy, and landing pages; cut wasted spend on low-intent keywords and audiences; and let conversion bidding optimize toward results.
Cost per conversion is inversely tied to conversion rate. Doubling your conversion rate roughly halves your cost per conversion — often the highest-leverage lever you have.
Feeding conversion values back to platforms lets algorithms bid more for high-value conversions and less for low-value ones, improving ROI beyond a flat cost-per-conversion target.
Search typically delivers lower cost per conversion than display or top-of-funnel social. Always judge against the profit a conversion generates, not an industry average.
We build and optimize paid campaigns that lower CPA and grow profit for businesses across Canada. No long-term contracts.