Enter your marketing spend and the revenue — or leads — it generated to see your ROI, ROAS, profit, and cost per lead instantly. Prove what your marketing is really worth.
Results update live as you type
The formula: ROI = ((Revenue − Spend) ÷ Spend) × 100. All figures are estimates for planning purposes.
ROI is shown net of marketing spend; it does not subtract cost of goods or overhead.
ROAS is gross revenue per dollar of spend — a quick efficiency signal.
For long sales cycles, match revenue to the period the spend actually influenced.
ROI turns marketing from a line-item cost into a measurable investment. Here's what drives it.
ROAS is gross revenue ÷ ad spend (a ratio). ROI is profit ÷ spend as a percentage. ROAS shows channel efficiency; ROI shows whether you actually made money.
ROI = ((Revenue − Marketing Spend) ÷ Marketing Spend) × 100. Subtract spend from revenue, divide by spend, multiply by 100 for a clean percentage.
Include ad budgets, agency fees, software, creative, and the staff time tied to a campaign. Leaving out costs inflates ROI and leads to bad decisions.
Buyers touch many channels before converting. Your attribution model decides which channel gets credit — and that choice can swing ROI dramatically.
A customer is worth more than a single sale. Factoring lifetime value (LTV) and payback period reveals campaigns that look weak short-term but win over time.
Raise conversion rates, lift average order value, and cut wasted spend on poor-performing channels. Small efficiency gains compound into large ROI swings.
We build and manage performance campaigns for businesses across Canada, obsessed with ROI. No long-term contracts.