Enter your traffic, conversion rate, and order value to see the revenue your website generates today — and exactly how much a higher-converting redesign could add.
Results update live as you type
Redesign cost
Revenue = Visitors × Conversion Rate × Order Value. All figures are estimates for planning purposes.
First-Year Cost
$8,400.00
Net Year 1
$216,600.00
The uplift assumes traffic and order value stay constant — only conversion rate changes.
First-year cost combines the one-time build with 12 months of ongoing cost.
Payback shows how many months of uplift it takes to recover the investment.
Your website's return comes down to one lever you control: how many visitors turn into customers.
Revenue = Visitors × Conversion Rate × Order Value. Of the three, conversion rate is usually the cheapest to improve — and improving it multiplies sales from traffic you already have.
Clearer messaging, faster load times, better mobile UX, and stronger calls to action all lift conversion. A redesign is really an investment in turning more of your existing visitors into buyers.
Doubling traffic and doubling conversion rate produce the same revenue, but conversion gains compound on every visitor and channel, often at a far lower cost than buying more traffic.
Payback = First-Year Cost ÷ Monthly Uplift. It tells you how many months the extra revenue needs to recover the build. Under 12 months is generally a strong signal to proceed.
A website has a one-time build cost plus ongoing hosting and maintenance. True ROI must include both, which is why this tool annualizes the monthly cost into the first-year total.
Track conversions before and after launch with analytics and goals. Compare real post-launch revenue to your baseline so you can confirm the projected uplift actually materialized.
We design and optimize high-converting websites for businesses across Canada. No long-term contracts.