Enter your traffic, conversion rate, and order value to see the revenue your website generates today — and exactly how much a higher-converting redesign could add.
Results update live as you type
Redesign cost
Revenue = Visitors × Conversion Rate × Order Value. All figures are estimates for planning purposes.
First-Year Cost
$8,400.00
Net Year 1
$216,600.00
The uplift assumes traffic and order value stay constant — only conversion rate changes.
First-year cost combines the one-time build with 12 months of ongoing cost.
Payback shows how many months of uplift it takes to recover the investment.
Your website's return comes down to one lever you control: how many visitors turn into customers.
Revenue = Visitors × Conversion Rate × Order Value. Of the three, conversion rate is usually the cheapest to improve — and improving it multiplies sales from traffic you already have.
Clearer messaging, faster load times, better mobile UX, and stronger calls to action all lift conversion. A redesign is really an investment in turning more of your existing visitors into buyers.
Doubling traffic and doubling conversion rate produce the same revenue, but conversion gains compound on every visitor and channel, often at a far lower cost than buying more traffic.
Payback = First-Year Cost ÷ Monthly Uplift. It tells you how many months the extra revenue needs to recover the build. Under 12 months is generally a strong signal to proceed.
A website has a one-time build cost plus ongoing hosting and maintenance. True ROI must include both, which is why this tool annualizes the monthly cost into the first-year total.
Track conversions before and after launch with analytics and goals. Compare real post-launch revenue to your baseline so you can confirm the projected uplift actually materialized.
A website pays back through conversion rate, not through looking better.
The return on a website project comes almost entirely from one number: the share of visitors who become enquiries. Traffic is bought elsewhere; the site's job is to waste less of it. That makes website ROI unusually easy to model and unusually easy to overstate, because a redesign changes many things at once and the credit is hard to assign.
The honest way to think about it is incremental. Take current traffic and current conversion rate as the baseline, then ask what a realistic improvement is worth at unchanged traffic. If the project only pays back on the assumption that traffic also doubles, it is not a website business case.
| Site type | Typical rate | Realistic improved rate |
|---|---|---|
| Dated local service site | 0.5% – 1.5% | 2% – 4% after a conversion-focused rebuild. |
| Modern local service site | 2% – 4% | 4% – 6% with focused optimisation, not a rebuild. |
| E-commerce | 1% – 2.5% | 2% – 3.5%. Small gains matter enormously at volume. |
| B2B / professional services | 1% – 3% | 3% – 5% with clearer offers and less form friction. |
| Dedicated landing page | 5% – 15% | Much higher by design; single offer, no navigation. |
Doubling a conversion rate is realistic when starting from a genuinely poor baseline. Going from 3% to 6% on an already-competent site is not, and a business case built on it will disappoint.
Mobile load time correlates directly with abandonment. On many small business sites, performance work returns more than any visual redesign would.
Most local service traffic is mobile. A site that converts well on desktop and poorly on mobile is, in revenue terms, a site that converts poorly.
Every additional required field costs completions. Ask for what you need to make contact, and collect the rest during the conversation.
For service businesses, calls often outnumber form fills. A tappable number in the header is among the cheapest conversion improvements available.
Reviews, credentials, real photography and clear pricing all reduce hesitation. Their absence is a common cause of high traffic and low enquiries.
Without a measured baseline, you cannot prove the project worked. Install proper conversion tracking before the redesign, not after.
A full redesign is the most expensive way to raise conversion. Often the same gain is available from the existing site for a fraction of the cost.
The most common cause of a beautiful site that converts badly. What impresses in a review meeting is rarely what removes buyer hesitation.
A redesign that changes URLs without redirects can cost more organic traffic than the new design recovers in conversion. Plan the migration first.
Some of it would have arrived anyway. Measure the change in conversion rate at comparable traffic, not gross revenue before and after.
The most reliable website business case is the least exciting one: keep traffic constant, improve conversion by one percentage point, and see whether the resulting revenue justifies the build within a year. If it does, the project is sound even if nothing else improves. If it does not, the case is resting on assumptions the website itself cannot control.
We design and optimize high-converting websites for businesses across Canada. No long-term contracts.