Enter your traffic, conversion rate, and close rate to instantly forecast monthly leads, customers, revenue, and cost per lead — then project it across the months ahead. No email required.
Results update live as you type
Optional — spend & forecast
The formula: Leads = Traffic × Visitor-to-Lead %. Customers = Leads × Close %. All figures are estimates for planning purposes.
Cost per Lead
$12.50
Cost per Customer
$62.50
Total Leads
2,880
Total Revenue
$345,600.00
Leads, customers, and revenue scale directly with your traffic and conversion rates.
Cost per lead and ROI only appear when you enter a monthly spend.
The forecast assumes steady-state performance across the months you select.
Every lead-gen program comes down to a simple funnel. Here's how the numbers connect.
Traffic becomes leads, leads become customers, customers become revenue. Each stage has a conversion rate, and small improvements compound down the funnel.
Lifting your visitor-to-lead rate from 2% to 4% doubles your leads on the same traffic. Clearer offers, shorter forms, and faster pages are the highest-leverage fixes.
You can grow leads by adding traffic or by converting more of it. Conversion is usually cheaper and faster to improve than buying more visitors.
Cost per lead ranges from under $20 for SEO and content to $50–$200+ for competitive paid search. Judge it against the value of a closed customer, not in isolation.
A flood of low-intent leads can lower your close rate and waste sales time. Tighter targeting often produces fewer leads that convert at a far higher rate.
Multiply steady-state monthly results by your time horizon to project totals. For realism, model gradual ramp-up while you optimize the funnel.
We build and optimize lead-generation funnels for businesses across Canada. No long-term contracts.