Solve for total cost, CPM, or impressions in one click. Add a CTR and conversion rate to instantly project clicks, conversions, and your true effective CPC — no email required.
Results update live as you type
Optional — project performance
The formula: CPM = (Cost ÷ Impressions) × 1,000. All figures are estimates for media-planning purposes.
Est. Clicks
2,500
Conversions
100
Effective CPC
$1.60
Cost / Conv.
$40.00
Clicks and conversions are projections based on the CTR and conversion rate you enter.
Real CPMs fluctuate by platform, audience, ad quality, and seasonality.
Effective CPC = Total Cost ÷ Clicks — useful for comparing CPM buys against CPC campaigns.
CPM is the backbone of awareness, video, and programmatic media buying. Here's the math behind it.
CPM means cost per "mille" (Latin for thousand). You pay a set rate for every 1,000 times your ad is displayed, whether or not anyone clicks.
CPM = (Total Cost ÷ Impressions) × 1,000. Rearrange it to solve for budget or impressions — exactly what the toggle above does for you.
Impressions count every view, including repeat views to the same person. Reach counts unique people. Frequency = impressions ÷ reach.
Click-through rate is the percentage of impressions that become clicks. A 0.5% CTR on 200,000 impressions is 1,000 clicks.
Divide spend by clicks to get your real cost per click on an impression buy. This lets you compare CPM and CPC campaigns apples-to-apples.
Better creative and tighter targeting raise CTR and conversion rate, lowering your true cost per result even when the CPM stays the same.
We plan and manage display, YouTube, and programmatic campaigns for businesses across Canada. No long-term contracts.