Turn your site traffic into a retargeting plan. Estimate your retargetable audience, monthly impressions, ad budget, clicks, conversions, and ROAS from your CPM and frequency cap — no email required.
Results update live as you type
Impressions = audience × frequency cap × window (capped at 30 days for a monthly view). All figures are estimates.
ROAS
7.00×
Proj. Revenue
$49,140.00
The retargeting window is capped at 30 days here to keep budget on a monthly view.
Real impressions depend on platform inventory and how often users browse the web.
Retargeting ROAS is typically high because the audience already knows your brand.
Retargeting re-engages people who already know you. Here are the levers that shape its reach, cost, and return.
Retargeting serves ads to people who already visited your site, app, or list. Because they have prior intent, these warm audiences convert at far higher rates than cold prospecting.
Not every visitor can be cookied — ad blockers, privacy settings, and cross-device browsing reduce your match rate. A realistic 50–70% match determines how big your retargetable audience really is.
A frequency cap limits how many times one person sees your ad per day or week. Capping at 3–5 per day keeps you top-of-mind while preventing ad fatigue and wasted impressions.
The window is how many days a visitor stays in your audience after their visit. Shorter windows (7–14 days) capture hot intent; longer ones (30–90 days) build reach but include cooler users.
Retargeting reaches qualified, brand-aware audiences, so conversion rates and return on ad spend typically beat every other campaign type — often 4:1 to 10:1 or more.
Retargeting CPMs are often a bit higher than broad display because the audience is small and valuable. Even so, the lift in conversion rate usually more than offsets the premium.
We build and manage retargeting and remarketing campaigns across Google, Meta, and programmatic for businesses across Canada. No long-term contracts.