Start from a lead or revenue goal and work backwards to the exact monthly pay-per-click spend you need. See clicks, leads, cost per lead, ROAS, and cost per acquisition instantly — no email required.
Results update live as you type
Budget = (Goal ÷ funnel rates) × Avg CPC. All figures are estimates for media-planning purposes.
ROAS
4.29×
Cost / Acquisition
$280.00
Budget is reverse-engineered from your goal: leads ÷ conversion rate × CPC.
Conversion rate is click→lead; close rate is lead→customer.
A 5.00% conversion and 25.00% close rate drive these projections.
A profitable PPC budget is built from your goals and funnel math, not a number pulled from thin air.
Whether you plan by leads or revenue, you work backwards. Define the outcome first, then let conversion and close rates reveal the clicks — and the spend — required to reach it.
Cost per click is set by auction competition, keyword intent, Quality Score, and your industry. High-value B2B and legal terms cost the most; long-tail and branded terms cost the least.
This is the share of clicks that become leads. Strong landing pages, fast load times, and clear offers can double it — halving the clicks and budget needed for the same result.
Not every lead becomes a customer. Your sales close rate turns leads into revenue, so improving follow-up and qualification lowers your true cost per acquisition.
Return on ad spend ties it all together. A 4:1 ROAS is a common target, but the right number depends on your margins — high-margin offers can scale profitably at lower ratios.
Platforms spend on a daily budget that can flex ±20%. Divide your monthly target by 30.4 to set a daily cap and keep delivery steady all month long.
We plan and manage Google Ads and Microsoft Advertising campaigns for businesses across Canada. No long-term contracts.