Enter your budget, CPM, and target frequency to instantly see total impressions, unique reach, what percentage of your audience you'll cover, and your cost per person reached.
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Reach = Impressions ÷ Frequency, capped at your audience size. All figures are estimates for planning purposes.
Est. Clicks
1,800
Audience Covered
30.0%
Effective Freq.
4.0×
Reach is modeled as impressions ÷ frequency, capped at your audience size — a planning estimate, not a guarantee.
Real platforms de-duplicate reach differently and apply frequency caps that vary by channel.
An effective frequency of 3–7 is ideal for most awareness goals.
Three metrics that define every awareness campaign — and how they relate.
Every single time your ad renders on a screen — including multiple views by the same person. Bought via CPM.
The count of unique individuals who saw your ad at least once. This is the audience you actually touched.
The average number of times each reached person saw your ad. Frequency = Impressions ÷ Reach.
The 3–7 exposure window where memory and response peak. Too few and it fades; too many and it fatigues.
Reach as a percentage of your total addressable market. 30–50% coverage at frequency 3+ drives brand lift.
Budget ÷ unique reach — the true price of getting your message in front of one new person.
We plan reach-and-frequency campaigns across Meta, YouTube, display, and programmatic for businesses across Canada.