Set your total monthly digital budget, then allocate it across SEO, PPC, social, content, and email with live sliders. See the exact dollars per channel and keep your mix at 100%.
Results update live as you slide
Your allocations total 100% — perfectly balanced.
Each channel's spend = total budget × its percentage. Aim for a combined total of 100% for a clean allocation.
A balanced starting split is roughly 30% SEO, 30% PPC, 20% social, 10% content, 10% email.
Lean into PPC and social when you need leads fast; weight SEO and content for durable, compounding traffic.
Rebalance monthly based on cost per lead and ROAS — move spend to what actually converts.
How to divide spend across channels — and when to shift the mix.
Start from your goals: weight channels that match your sales cycle and audience, then test, measure, and rebalance toward what converts.
SEO is a compounding investment that lowers cost per visit over time. Budget for content, technical work, and links — results build over months.
PPC buys immediate, controllable traffic and fast data. Fund enough to gather conversions, then scale the campaigns that hit your target cost per lead.
Social drives demand and brand, especially for visual products. Split between paid ads and creative, and let performance decide which platforms grow.
Content fuels every channel and email delivers the highest ROI per dollar. They are small line items with outsized leverage across the funnel.
Treat your allocation as a living plan. Review channel ROAS each month, shift budget to winners, and adjust for seasonality and rising ad costs.
We build and manage digital channel plans across SEO, PPC, social, and email for businesses across Canada.