Enter your annual revenue, pick your business type and growth goal, and instantly see a recommended marketing budget — annual, monthly, and split between digital and traditional channels.
Results update live as you type
B2C brands typically spend a higher % of revenue.
Budget = Revenue × recommended %. Bands are based on percentage-of-revenue benchmarks and are estimates for planning.
For a B2B business focused on steady growth, a marketing budget of 10.0% of revenue is a sensible target. B2B firms commonly land in the 6–14% range.
Percentage-of-revenue is a starting benchmark — your margins, market, and stage all shift the right number.
High-growth and early-stage companies usually invest a larger share of revenue in marketing.
Most businesses now direct the majority of their budget to measurable digital channels.
The benchmarks and trade-offs behind every smart marketing budget.
A common rule of thumb: spend 5–10% of revenue on marketing to maintain, and 10–20% to grow aggressively in competitive markets.
B2C brands spend a higher share of revenue chasing broad consumer audiences; B2B leans on sales, content, and relationships at a lower %.
Startups and high-growth firms invest more aggressively to build awareness and capture share, often 15–20%+ of revenue or against funding.
Most budgets now skew 60–80% digital because search, social, and email are measurable and scalable, with the rest on offline brand-building.
Increase budget when you have proven channels, healthy margins, capacity to serve more customers, or strong competitive pressure to defend share.
A budget is only as good as its return. Track cost per lead, customer acquisition cost, and ROAS so you can shift spend to what works.
We build channel-by-channel marketing budgets and plans for businesses across Canada.