Pick your platform and goal to instantly estimate the budget, reach, clicks, and leads from Facebook, Instagram, TikTok, LinkedIn, or Pinterest ads — plus cost per lead and ROAS.
Results update live as you type
Facebook: $11 CPM · 0.9% CTR · 8% conversion
Estimates use typical platform CPM, CTR, and conversion benchmarks. Real results vary by audience, creative, and offer.
Figures use typical platform benchmarks — your CPM, CTR, and conversion rate will vary with targeting and creative.
Reach is approximated as impressions ÷ 2.5 average frequency; platforms de-duplicate differently.
ROAS assumes every lead converts at your average lead value — adjust for your real close rate.
What drives the cost — and the results — of social media advertising.
CPMs range from about $6 on Pinterest to $30 on LinkedIn. Cheaper impressions do not always mean cheaper leads — conversion rate matters just as much.
Match the platform to your audience: Facebook and Instagram for broad reach, TikTok for younger consumers, LinkedIn for B2B, Pinterest for visual products.
CPM is the price per 1,000 impressions and the foundation of social ad cost. It rises with audience competition, targeting precision, and seasonality.
Creative and targeting move your CTR and conversion rate more than budget alone. Strong creative can cut cost per lead in half on the same spend.
Organic social builds long-term community at low cost but limited reach; paid social delivers fast, scalable, measurable results. Most brands use both.
Once a campaign hits your target cost per lead, scale budget gradually — 20–30% increases — so the algorithm can re-optimize without losing efficiency.
Want More Leads From Social Ads?
We plan and manage paid social campaigns on Meta, TikTok, and LinkedIn for businesses across Canada.